We work closely with our members (authorised representatives of AMP Financial Planning) and other associations. We partner with AMP to help them provide relevant, cost effective financial planning advice, products and services.


Our primary role is to represent our members. We ensure that AMP’s products and solutions remain contemporary and competitive. We advocate using an AMP Financial Planner, which helps people make better and more informed financial decisions.


Our members have been looking after Australians since the 1920s, and as AMP advisers since the 1850s. They keep their clients’ best interests at heart and provide strategies that deliver great value. They help clients make financial choices that turn aspirations into a better tomorrow.


As a non-profit, incorporated association we have the appropriate systems, people, processes and policies to represent our members in a transparent, cost efficient and effective way. This allows our members to focus on serving their clients and the broader community.